Real estate developer · Pakistan
Chapal Builders: sales intake voice agent and custom internal CRM.
Chapal Builders case study: sales intake voice agent and custom internal CRM for a Pakistani real estate developer, triaging buyer enquiries in seconds.
Updated 2026-05-18
- Client
- Chapal Builders
- Region
- Pakistan
- Focus
- Real estate developer
The challenge
Chapal Builders is an established Pakistani real estate developer running multiple active projects with buyer enquiries arriving across web forms, Facebook ads, YouTube comments, walk-ins, and broker referrals. Enquiries piled into a shared inbox and a small SDR team triaged manually — days could pass before a serious buyer got a call back. Sales leadership had no real-time view of which projects, ad creatives, or channels were generating qualified intent versus tire-kickers. Buyer journeys across multiple project sites lived in separate spreadsheets.
The build
consultance.ai shipped a sales intake voice agent + custom internal CRM. The voice agent picks up inbound enquiries from every channel within seconds, runs a developer-grade qualification script (project of interest, payment-plan vs cash, family / investor profile, possession timeline, prior site visits), and books qualified buyers into the right sales executive's calendar. Unqualified or low-intent enquiries are tagged and dropped into a nurture sequence with project-update content. The custom CRM models the developer's sales motion natively — unit-level inventory, payment-plan tracking, booking-to-handover milestones, and per-project funnel reporting. Channel attribution flows in from ad platforms so leadership can see CPL and qualified-lead cost per project.
Evidence from the work
- Established Pakistani real estate developer with public presence on LinkedIn, Facebook, and YouTube.
- Voice agent live across web forms, ad lead-forms, and YouTube/Facebook enquiry channels.
- Custom CRM models unit-level inventory, payment plans, and booking-to-handover milestones.
- Per-project funnel reporting with channel attribution from ad platforms.
The outcome
- Buyer enquiries triaged in seconds, not days
- Qualified buyers booked directly into sales-executive calendars
- Unit-level inventory + payment-plan tracking inside one CRM
- Per-project funnel reporting with channel CPL visibility for leadership
- Low-intent leads nurtured automatically until project-fit
Recorded impact
Time Saved
30h of 60h
Operator hours reclaimed every week after the system went live.
Efficiency
82% of 100%
Throughput uplift on the workflows we automated end-to-end.
System Score
86 of 100
consultance.ai readiness rating across stack, ops, and observability.
Figures from the existing case-study record; the readiness rating is Consultance’s internal assessment.
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