Real estate developer · Pakistan
Updated 2026-05-18
Chapal Builders: sales intake voice agent and custom internal CRM.
Chapal Builders case study: sales intake voice agent and custom internal CRM for a Pakistani real estate developer, triaging buyer enquiries in seconds.
Impact scorecard
post-implementationChapal Builders
Pakistan
AI implementation
Problem
Chapal Builders is an established Pakistani real estate developer running multiple active projects with buyer enquiries arriving across web forms, Facebook ads, YouTube comments, walk-ins, and broker referrals. Enquiries piled into a shared inbox and a small SDR team triaged manually — days could pass before a serious buyer got a call back. Sales leadership had no real-time view of which projects, ad creatives, or channels were generating qualified intent versus tire-kickers. Buyer journeys across multiple project sites lived in separate spreadsheets.
Solution
consultance.ai shipped a sales intake voice agent + custom internal CRM. The voice agent picks up inbound enquiries from every channel within seconds, runs a developer-grade qualification script (project of interest, payment-plan vs cash, family / investor profile, possession timeline, prior site visits), and books qualified buyers into the right sales executive's calendar. Unqualified or low-intent enquiries are tagged and dropped into a nurture sequence with project-update content. The custom CRM models the developer's sales motion natively — unit-level inventory, payment-plan tracking, booking-to-handover milestones, and per-project funnel reporting. Channel attribution flows in from ad platforms so leadership can see CPL and qualified-lead cost per project.
Proof points
- Established Pakistani real estate developer with public presence on LinkedIn, Facebook, and YouTube.
- Voice agent live across web forms, ad lead-forms, and YouTube/Facebook enquiry channels.
- Custom CRM models unit-level inventory, payment plans, and booking-to-handover milestones.
- Per-project funnel reporting with channel attribution from ad platforms.
Outcomes
Share
Send this case study
One tap. Goes straight to your feed or DM.