Real estate brokerage · Dubai, UAE
Updated 2026-05-18
RSB Realty: custom B2B SaaS for agent ops and transaction tracking.
RSB Realty case study: custom B2B SaaS for real estate agent operations, transaction tracking, follow-up, and client visibility on one pane of glass.
Impact scorecard
post-implementationRSB Realty
Dubai, UAE
AI implementation
Problem
RSB Realty's agents were running daily ops across four disconnected systems — a generic CRM for contacts, spreadsheets for transactions, WhatsApp for client comms, and a folder structure on shared drives for documents. Every deal required jumping between tools, manually keeping records in sync, and re-finding context that had drifted between systems. Leadership had no real-time view of transaction stage, agent pipeline health, or client communication history. Onboarding new agents took weeks because the workflow lived in tribal knowledge, not software.
Solution
consultance.ai designed and shipped a custom B2B SaaS workspace built specifically for the brokerage's deal motion. One unified record per contact pulls together lead source, WhatsApp thread, viewing history, offer activity, signed documents, and commission state. A transaction module models the actual Dubai brokerage flow — MOU, Form F, NOC, trustee account, transfer — with stage gates, document checklists, and automated reminders to all parties. Agents see their own pipeline; brokers see the team's; leadership sees the brokerage. Built on a typed schema with role-based access, audit log, and exportable reporting. Replaces the CRM, the sheet, the shared drive, and most of the WhatsApp coordination overhead.
Proof points
- Real estate brokerage operating in Dubai on consultance.ai's custom workspace.
- Custom-built SaaS layer replaces a generic CRM plus three peripheral tools.
- Transaction module models the Dubai-specific MOU → Form F → trustee → transfer flow with stage gates.
- Role-based dashboards for agents, brokers, and leadership.
- Founder-led delivery via GrowthGrid Dubai.
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