Real estate brokerage · Dubai, UAE
RSB Realty: custom B2B SaaS for agent ops and transaction tracking.
RSB Realty case study: custom B2B SaaS for real estate agent operations, transaction tracking, follow-up, and client visibility on one pane of glass.
Updated 2026-05-18
- Client
- RSB Realty
- Region
- Dubai, UAE
- Focus
- Real estate brokerage
The challenge
RSB Realty's agents were running daily ops across four disconnected systems — a generic CRM for contacts, spreadsheets for transactions, WhatsApp for client comms, and a folder structure on shared drives for documents. Every deal required jumping between tools, manually keeping records in sync, and re-finding context that had drifted between systems. Leadership had no real-time view of transaction stage, agent pipeline health, or client communication history. Onboarding new agents took weeks because the workflow lived in tribal knowledge, not software.
The build
consultance.ai designed and shipped a custom B2B SaaS workspace built specifically for the brokerage's deal motion. One unified record per contact pulls together lead source, WhatsApp thread, viewing history, offer activity, signed documents, and commission state. A transaction module models the actual Dubai brokerage flow — MOU, Form F, NOC, trustee account, transfer — with stage gates, document checklists, and automated reminders to all parties. Agents see their own pipeline; brokers see the team's; leadership sees the brokerage. Built on a typed schema with role-based access, audit log, and exportable reporting. Replaces the CRM, the sheet, the shared drive, and most of the WhatsApp coordination overhead.
Evidence from the work
- Real estate brokerage operating in Dubai on consultance.ai's custom workspace.
- Custom-built SaaS layer replaces a generic CRM plus three peripheral tools.
- Transaction module models the Dubai-specific MOU → Form F → trustee → transfer flow with stage gates.
- Role-based dashboards for agents, brokers, and leadership.
- Founder-led delivery via GrowthGrid Dubai.
The outcome
- One pane of glass replacing four disconnected tools
- Real-time transaction visibility for agents, brokers, and leadership
- Follow-up workflow standardized with automated stage reminders
- New agent onboarding cut from weeks to days
- Audit log + exportable reporting baked in for compliance
Recorded impact
Time Saved
26h of 60h
Operator hours reclaimed every week after the system went live.
Efficiency
80% of 100%
Throughput uplift on the workflows we automated end-to-end.
System Score
90 of 100
consultance.ai readiness rating across stack, ops, and observability.
Figures from the existing case-study record; the readiness rating is Consultance’s internal assessment.
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